The simplest of problems…Perhaps it is my scientific training and background but I 'hate' simple problems. Don't get me wrong, I am not referring to easy problems. I am referring to those problems that are fundamental and simple because you cannot break them to any further constituent parts. So, you are stuck! Either you can find a solution or you cannot. Ditto with Information Management. We broke down the problem to storing data, retrieving data, searching, creating specialised environments (the CRMs and CMSs...) and displaying all this is in a spectacular manner on very colourful and detailed screens. Have we solved the fundamental problem? Can we claim that we can use and manage our Information Assets?